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铁道科学与工程学报

JOURNAL OF RAILWAY SCIENCE AND ENGINEERING

第13卷    第11期    总第80期    2016年11月

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文章编号:1672-7029(2016)11-2115-10
高速铁路客运需求弹性分析
李文君,符卓

(中南大学 交通运输工程学院,湖南 长沙 410075)

摘 要: 旅客运输需求分析对于高速铁路规划建设和运营管理具有重要作用。采用H高铁2011-2013年的运行数据,对其客运量及相关影响因素的数据进行汇总,并将微观经济学中的“需求弹性”理论应用到高速铁路运输需求函数中,对影响客运需求的居民收入、列车旅行速度、高铁票价等因素进行弹性分析及实际测算,得到各影响因素的弹性值。根据需求弹性分析结果,对如何提高高铁运营管理水平和收益,提出应对策略建议。

 

关键字: 高速铁路;客运需求;需求弹性;营销对策

Elasticity analysis for high-speed railway passenger transport demand
LI Wenjun,FU Zhuo

School of Traffic and Transportation Engineering, Central South University, Changsha 410075, China

Abstract:The passenger demand analysis plays an important role in the high-speed railway planning and construction, as well as in the operations management. In this paper, the 2011 to 2013 operation data of H high-speed railway were taken as an example, and the data of its passenger volume and impact on factors were collected, the “elasticity of demand” theory of the microeconomics was applied to high-speed railway transport demand function for calculating and analyzing the passenger demand elasticity of these factors, such as resident income, traveling speed and ticket price. According to the results of demand elasticity analysis, several suggestions about coping strategy were put forward to improve the operations management level and profit of high-speed railway.

 

Key words: high-speed railway;passenger demand;elasticity of demand;marketing strategy

ISSN 1672-7029
CN 43-1423/U

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